Forbes Magazine on building strong customer relationships and the Memphis Grizzlies
Posted by Eric Bleier on November 17, 2011
Forbes examines the Grizzlies and other customer loyalty programs
Forbes magazine recently highlighted the Memphis Grizzlies MVP season ticket holder program as an example of programs which build customer loyalty. “Named as the ‘Hottest Team in Sports’ in 2011 by ESPN The Magazine, the franchise has gone to great lengths to put into practice one of the four fundamental principles practiced by some of today’s leading marketers: strong customer relationships build long-term loyalty.”
The Grizzlies Foundation TEAMmates program is modeled after the MVP program and seeks to achieve a similar goal: to reward volunteers who mentor with Foundation mentoring programs and to help retain them as mentors in order to build long-term relationships.
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